Thankfully the social networks themselves have begun to place structures around these groups themselves and it is now becoming more straightforward to use social media marketing effectively, in both B2B and B2C scenarios.

Ridge Marketing has effectively used social media marketing to target groups with an interest in our Clients areas, generating both awareness and sales inquiries. We sometimes integrate both targeted paid placement (outside of Google, Yahoo and Bing) and free content campaigns to make sure our clients are maximising the results from these campaigns.

For more information you can download our free white paper on social media marketing here.

We also really like these 20 case studies on social media marketing provided by B2B Savvy. They may help you generate some new ideas for your own campaigns.

Talk to Ridge Marketing today about how we can help you build a social media marketing campaign to suit your business.