Effective marketing requires a co-ordinated approach to both messaging and channels of communication. This can only be achieved with an Integrated Marketing approach, that leverages a single message through multiple channels, be they email, direct mail, advertising, telemarketing, etc.
Most importantly, integrated marketing campaigns demand that responses are channelled back to a single repository (such as a CRM system) so that results may be analysed, leads tracked and managed, and Return on Investment calculated. This can also be based on an integrated marketing online solution.
If you need an integrated marketing agency, talk to Marketing Formulas today.
