Microsites or Landing Pages are highly effective marketing tools. They are mini-websites that provide information on a specific product, event or other component of a business.
Microsites are often used in Event Marketing and are also a key element of an integrated marketing campaign. The microsite is used not only to provide specific information, but also as a landing page to provide reports and analytics on those who are responding to direct mail, email, advertising or other marketing tactics that have been used to generate interest in the topic.
Talk to Marketing Formulas today about how microsites and landing pages can increase the effectiveness of your marketing.
